Salesforce Marketing Cloud (SFMC) is the world's leading B2C/B2B marketing automation tool by Salesforce.
Marketing Cloud enables 1-to-1 relationships with your customers – it connects with each customer on their preferred channel - Email, SMS or Mobile App - at their preferred time (Powered by Salesforce Einstein AI).
Companies that use Marketing Cloud see significant increase in customer engagement with their brand.
Marketing Cloud can be connected to your e-commerce platform to drive sends of abandoned cart email flows or can be combined with your CRM data, to use 1st-party data (from your Sales or Service departments).
The immediate benefit is being able to initiate personalized, tailored, tracked and centralized marketing campaigns - 1-to-1 marketing at scale.
When your company uses Marketing Cloud, your marketing professionals:
- Increase engagement by sending automated highly personalized emails – including personalized images;
- Connect with your customers wherever they are: SMS, Mobile App, Messenger, WhatsApp or email;
- Synchronize & track all channels – to accurately attribute sales to marketing campaigns.
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